clive boulton's net-net

Bereft Respect, Hadoop’s the new MRP

Haiku:

Respect Networks…

Why aren’t they famous yet?

Only time will tell.

Many of us expert in industrial recommender systems matching Supply and Demand missed the change from shortage of supply to shortage of demand.

VCs didn’t miss this backing anything mining demand inferences, particularly Hadoop based leaving new sources of global supply from global suppliers by companies like Apple. In doing so the open source Web 2.0 hadoop business architecture was created to mine in closed ”big data” sources for your demand: Inferences of your intentions sold to advertisers.   

Private Equity funds didn’t miss this shift from supply to demand, taking nearly every public ERP company operating at scale private (virtually all bar SAP and Oracle). At the core of ERP is MRP (material requirements planning) which business use to match supply/demand. With shortage of supply behaves as recommender system for exceptions. With abundant supply, quality demand becomes the imperative. 

The VC’s backing quality demand brought us CRM, Search, Social and Ecommerce. Greg Gottlesman, VC at Madrona believes that Amazon out of all is in the process of becoming the world’s most valuable company.

Amazon’s businesses create the best quality demand, a credit card cleared order, not social engagement inferences mined from Facebook via Hadoop et al.

What can upset this Golden Pony, shortage of supply?

Shortage of water, oil and other precious raw materials can and will disrupt supply and demand. For example McDonalds and Nike are already investing in smaller suppliers and alternative sources to add diversity and reduce risks in regions of the world with sustainability issues like Indonesia and drought regions.

Nike even went as far as hiring Ward Cunningham to help with prototypes for working in the emerging era of sustainability. Alas, currently over investment in demand systems feels inversely proportional to under investment in supply systems technologies. 

For example the core algorithm for MRP, around since 1970s has been revised for the demand driven era by Carol Patk & Chad Smith in Orlicky’s third ‘DDMRP’ edition — but not web 2.0 social technology updated. Internally we can surmise Amazon has built Hadoop MRP.

The DDMRP authors are superb APICs, Goldratt, TOC, Lean, operations experts not computer scientists — Carlos Guestrin, Ed Chi — versed in machine learning, or social computing technologies.

What can upset this Golden Pony, shortage of demand?

Another possibility, the search for quality demand turns away from big data to personal data. Ward’s - Smallest Federated Wiki, Brad’s - Camlistore, and Doc Searls - project VRM all point in this direction.

The Respect Network is helping bring personal quality demand via emerging personal and enterprise datastores. These private by default, shared in a granular fashion, personal clouds were part of Doc’s keynote for The Respect Network and brings trust into perspective. 

Other technologist’s such as Adrian Hall have startups such as deconstructed.io focused on user data flows across devices without mining identity for targeting to create demand in ad-tech systems.

Net-net here, I need to find a startup crazy enough to explore updating MRP here, to match demand and supply with Respect. Perhaps Jordan Ritter of Napster fame, who has set up Ivy Softworks in Seattle for Data Psychics to incubate joining up the dots in this space?

Till then, inspired by a16z’ Ben Horowitz, listening to the Egosouls-Nirvana: produced by S’pply ‘N’ D’mand: Think I’m going crazy!

wolf:

futurescope:

Robocalypse
[Business Insider: By 2045 ‘The Top Species Will No Longer Be Humans,’ And That Could Be A Problem]


A scary thought …

That is the goal of Azure Machine Learning. “This is, as far as I know, the first comprehensive machine learning service in the cloud,” Mr. Sirosh said. “I’m leveraging every asset in Microsoft for this.” He is also using ways of accessing an open source version of R, a standard statistical language, while in Azure.

enhatch:

Marketing Strategies No One Wants or Needs
We often work with industries that in many ways operate behind the times when it comes to the Internet.  This is particularly true of B2B enterprises that have seen many sales & marketing organizations doing things the same way they always have.  So when they try something new like social media or mobile apps or collaboration, they run up against the sea of doubters asking “why”.
The challenge is that these strategies tend to be presented as pie-in-the-sky initiatives.  With no direct connection with how it will drive sales or improve customer relationships or address other critical and measurable KPI’s, skepticism runs high.  That is why we believe it is best to think about newer strategies as iterative, that directly engage key groups, particularly sales, and can show positive impact.
Strategies around efficient distribution of content that aid the sales process is one such valuable strategy.  You can measure the engagement of the content and how it is used throughout the sales process.  If executed well, no one ever has to ask whether it is something that “no one wants and no one needs”.

enhatch:

Marketing Strategies No One Wants or Needs

We often work with industries that in many ways operate behind the times when it comes to the Internet.  This is particularly true of B2B enterprises that have seen many sales & marketing organizations doing things the same way they always have.  So when they try something new like social media or mobile apps or collaboration, they run up against the sea of doubters asking “why”.

The challenge is that these strategies tend to be presented as pie-in-the-sky initiatives.  With no direct connection with how it will drive sales or improve customer relationships or address other critical and measurable KPI’s, skepticism runs high.  That is why we believe it is best to think about newer strategies as iterative, that directly engage key groups, particularly sales, and can show positive impact.

Strategies around efficient distribution of content that aid the sales process is one such valuable strategy.  You can measure the engagement of the content and how it is used throughout the sales process.  If executed well, no one ever has to ask whether it is something that “no one wants and no one needs”.

wolf:

Better adapt to The European way of doing business.
After having returned to my home country Germany after almost 20 years abroad I realise the many things that have changed, mostly to the better. It is not only the Euro, but how much more globally minded the continent has become, despite some ugly right wing movements.
For all those of you (particularly US startups) that intend to come to Europe to do business here, this article provides valuable advice that may help to succeed:
http://thenextweb.com/entrepreneur/2014/07/10/5-things-us-startups-need-understand-succeed-eu/

wolf:

Better adapt to The European way of doing business.

After having returned to my home country Germany after almost 20 years abroad I realise the many things that have changed, mostly to the better. It is not only the Euro, but how much more globally minded the continent has become, despite some ugly right wing movements.

For all those of you (particularly US startups) that intend to come to Europe to do business here, this article provides valuable advice that may help to succeed:

http://thenextweb.com/entrepreneur/2014/07/10/5-things-us-startups-need-understand-succeed-eu/

via Stanford SCPD, marketing has moved from push to entertain to engage, Old Spice does it so well.