“It isn’t that anymore, though. Searches are geospecific and social network-dependent. All of which is fine and useful, but that’s not what made us love Google’s search engine. The more the search engine — and the web more generally — adjust themselves to us, the less they represent a collective idea of what is known.”—
Although Amazon would never tell you, we have figured out a way to probe for its size. There have been early guesstimates on how big Amazon cloud is, and there are even tricks to figure out how many virtual machines are started in EC2, but this is the first time anyone can accurately estimate the real size of Amazon EC2.
The methodology is fully documented below for those inquisitive minds. If you are one of them, read it through and feel free to point out if there are any flaws in the methodology. But for those of you who just want to know the numbers: Amazon has a pretty impressive infrastructure. The following table shows the number of server racks and physical servers each of Amazon’s data centers has, as of Mar. 12, 2012. The column on server racks is what we directly probed (see the methodology below), and the column on number of servers is derived by assuming there are 64 blade servers in each rack.
data center\size # of server racks # of blade servers
US East 5,030 321,920
US West 41 2,624
US West 630 40,320
EU West 814 52,096
AP Northeast 314 20,096
AP Southeast 246 15,744
SA East 25 1,600
Total 7,100 454,400
“A proper mobile strategy doesn’t care about devices because it will enable all of them from smartphone to tablet to laptop and then eventually desktop. It is a rethinking of the legacy strategies in many companies where it is important to own the device and control what the user is allowed to access and instead turning the model on its head. It’s looking to enable the user to get their job done easily and efficiently by managing the what, how, and why.”—
Now go read the rest of this. Completely agree. In my travels, I’ve seen many view BYOD as a reactive measure or BYOApple. The more enlightened see the customer and user experience and view an imperative to bring new interactions that change the business or create brand new businesses in all sorts of interesting ways.