1900: The rise of the producer economy: The producer economy promised abundance, but it was haunted by scarcity, so efficiency became a managerial obsession.

1950: The consumer economy begins: Within companies, for example, power migrated from manufacturing to sales and marketing, as corporations sought to generate ever-greater demand for what they produced.

2008: The creator economy beckons: Creators are ordinary people whose everyday actions create value. A simple Google search typifies what drives the creator economy—creative value flowing in both directions at the same instant.

There will eventually be a company that dwarfs Google. I don’t know its name, but I know how it will grow—click by click. - Paul Saffo