![Murdoch on MySpace: “We screwed up in every way possible
Facebook was quick to embrace Ajax but MySpace did not follow suit, partly because to do so would have reduced the number of page views the site generated and therefore its advertising revenue. “It would take five steps to post a comment or send a message, so five different pages would open,” explains another former executive. “There would be ads on each of those pages, so we were making money. We went to News Corp and said: ‘We want to change this but in the short term our revenues will drop.’ It became a long back and forth. [Newscorp overseers] were pushing back – they wanted to make sure we weren’t going to drop our revenue numbers.”](http://27.media.tumblr.com/tumblr_lxu5x1ImH21qz7jv1o1_500.png)
Murdoch on MySpace: “We screwed up in every way possible
Facebook was quick to embrace Ajax but MySpace did not follow suit, partly because to do so would have reduced the number of page views the site generated and therefore its advertising revenue. “It would take five steps to post a comment or send a message, so five different pages would open,” explains another former executive. “There would be ads on each of those pages, so we were making money. We went to News Corp and said: ‘We want to change this but in the short term our revenues will drop.’ It became a long back and forth. [Newscorp overseers] were pushing back – they wanted to make sure we weren’t going to drop our revenue numbers.”
