As EdView says…. Right Product Experience. Full on exhilaration (beats being boring).
If the only alternative is slow and painful failure, the way to get unstuck is to blow up a constraint, deal with the pain and then run forward. Fast.
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| — | From Seth Godin’s blog (via edview) |
Having a simple, clearly defined goal can capture the imagination and inspire passion. It can cut through the fog like a beacon in the night.
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| — | Taken from a movie on simpletruths.com - the gift of inspiration (via edview) |
Your Heineken
I like innovative things and like to be innovative. But sometimes I wonder is their an end to it. A great innovation by Heineken, proves definitely my wrong over here. Great ideas will keep on coming and coming. All you have to do is look around you, look for the right signals and interpret them. Be creative.
The Dutch beer brand came up with ‘Your Heineken’, you can design your own set of beer bottles. As an alternative to bring an impersonal bottle of wine. The same beer suddenly becomes a personal gift instead of it being sad bring your own beer to a party. (At least in my country this is considered sad, the host just doesn’t serve you what you like so you bring it yourself.
I am deeply impressed by this innovation from Heineken, waiting for a good reason to order my first one. www.jouwheineken.nl.
