Wendy S. Lea, CEO, Get Satisfaction: [@Alexia] Why do you not like enterprise software? Alexia: It doesn’t have emotionality (Alexia nailed it).
Then Alexia says iTunes runs on SAP. Exactly, many journalists like shinny consumer tech maps back to sexy user experience (like iPhone). When in fact success needs mapping back deeply into enterprise technologies.
Yet, perusing GetSatisfaction’s career page. Looking for QA engineering: “Highly competent in relational databases like MySQL”. http://getsatisfaction.com/jobs/qa-engineer.
Choose a relational DB that needs heavy coding. Why not choose a graph DB built for relationships.