Apple’s new Facebook friendship should last longer than the doomed Google friendship:
Given the importance of location, maps act as an ideal platform for commerce and search on mobile. Spurring Apple to develop its own mapping service, replacing Google maps on iOS devices.
If you visit Yelp.com on mobile Safari, you’ll see a banner ad that says, “We have an iPhone app!” The idea is to get you to use the app, not the mobile web. The more you use the app, the less you use the mobile web. The less you use the mobile web, the less you use Google.
Facebook has already come up with a Plan B. Alongside its iPad app, it has produced a browser-based ‘Web app’ that would let mobile users bypass the App Store and launch other Web apps from inside the social network – potentially turning Facebook into a rival mobile platform.