"stay hungry, stay foolish"

RIP the webtop… client-server returns as the App-Internet model (driven by the shift to convenient mobile devices)

How did you come to this decision?

We originally launched iGoogle in 2005 before anyone could fully imagine the ways that today’s web and mobile apps would put personalized, real-time information at your fingertips. With modern apps that run on platforms like Chrome and Android, the need for something like iGoogle has eroded over time, so we’ll be winding down iGoogle on November 1, 2013, giving you a full 16 months to adjust or easily export your iGoogle data.

personalized start page category

"A lot of the growth in the personalized start page category has historically been kickstarted and is still derived from internal and external distribution deals, not organic or viral growth. The original My Yahoo of ten years ago received an incredible amount of traffic from the main Yahoo.com portal (and it still does), and the same went for iGoogle when it launched in 2005 – that little “iGoogle” link in the upper right hand corner of the standard Google.com page was the engine that drove (and continues to drive) traffic to the site."