Eric Ries unplugged Q&A.
Principles of The Lean Startup
Entrepreneurs are everywhere
You don’t have to work in a garage to be in a startup. more…
Entrepreneurship is management
A startup is an institution, not just a product, so it requires management, a new kind of management specifically geared to its context. more…
Validated learning
Startups exist not to make stuff, make money, or serve customers. They exist to learn how to build a sustainable business. This learning can be validated scientifically, by running experiments that allow us to test each element of our vision. more…
Build-Measure-Learn
The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere. All successful startup processes should be geared to accelerate that feedback loop. more…
Innovation accounting
To improve entrepreneurial outcomes, and to hold entrepreneurs accountable, we need to focus on the boring stuff: how to measure progress, how to setup milestones, how to prioritize work. This requires a new kind of accounting, specific to startups.
About the author
In our contemporary world of knowledge workers, very little of work can be teased into separate “solve versus do”. Today, doing is an integral part of solving, and solving is an integral part of doing. We are all “no-collar” workers: smart, well-educated, solving problems, and performing work. - Alan Cooper
